Hello!

I’m Samantha Lai, but you may call me Sammi. I live in New York with my husband, Nick, and our adventurous little one, E. Traveling has always been a big part of our lives, and now we’re making memories as a family — starting with E’s first long-haul flight at just two months old!

Growing up in Hong Kong made it easy to explore nearby countries like Japan and Thailand. My mom was our go-to family travel planner, and as I got older, I naturally took on the role, organizing trips for family and friends. From solo adventures to coordinating vacations for groups of 16+ spanning multiple generations, I’ve learned how to plan trips that everyone can enjoy.

My love for art history has also shaped how I travel. One of my most memorable experiences was an immersive art history trip to Florence and Rome, where I spent a week studying masterpieces in person. I filled my notebook with observations, soaking up every detail of the iconic museums and monuments. That knowledge and passion stay with me to this day, and I love bringing art and culture to life in the trips I plan.

Nick’s travel journey started a little differently. He didn’t have the chance to travel internationally until his 30s, but his love for adventure has always been a constant. From climbing Mt. Rainier to exploring the great outdoors across the U.S., he brings a sense of wonder and curiosity to every trip we take together.

Now, I combine all our passions to create thoughtful, stress-free travel experiences for families, with a special focus on Asia and Europe. Whether you’re looking for a relaxing villa vacation like our family getaway to Koh Samui, an anime-filled adventure in Japan, or an art-inspired journey through Italy, I’m here to help you plan unforgettable memories.

Let’s explore the world together — one family-friendly adventure at a time!